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Online surveys are undoubtedly one of the most powerful and cost-effective internet marketing instruments available. It's just that many of us have become enamoured with their speed and ease-of-use. We don't always take the time needed for a good preparation. Taking time to design and write a survey that yields valid and clear results is an absolute must.
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The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.
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Eating one's own dog food is a meme CheckMarket takes to heart. For example, we recently conducted a survey among our project managers and support staff. We asked them which mistakes they encounter the most often during a survey project.
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CheckMarket offers fifteen different types of answers when you draw up your questionnaire. A frequent application in this list is in particular the use of open questions. This gives the respondent full freedom, albeit limited to a certain number of characters, to react to a given question or position.
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Tips for a higher response rate. Many of our customers ask us:
How can I increase my response rate?
Well, here are a few easy and useful ways to improve your response rate.
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“It's about the results”. We all know that actually analysing the results of surveys is often the most time consuming process of the whole project. Follow some of the tips below while creating your survey, and you will save time afterwards.
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Composing a good reminder is crucial to the success the reminder will have. As with the invitation, the subject line, the text and the design of the reminder will determine the click-through rate (How many contacts followed the link in the reminder to the survey).
CheckMarket offers two different reminders, which we will discuss seperately.
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Our helpdesk sometimes get questions from users afraid that their e-mail invitation won't reach their panel or that it will end up being marked as spam.
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CheckMarket was proud to be partner sponsor of Marketing Foundation's International Marketing Conference in Ghent, Belgium.
During the conference CheckMarket conducted a survey of 'brand metrics'. Respondents were attendees of the marketing conference and represent marketing professionals of Belgium and the Netherlands.
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